Do Spoilers Actually Ruin Stories?

Dodging spoilers on the internet is no easy task, especially if your ex is using them as a form of revenge. Many of us live in fear of reading a spoiler about our favorite TV show or an upcoming blockbuster. But should we be working so hard to avoid spoilers? Do they actually ruin stories? … Read more

Do high fives help sports teams win?

Hugs. High fives. Fist bumps. Dacher Keltner, a UC Berkeley psychology professor, examined NBA games to see if there is a relationship between a team’s success and how often they touch. FEATURING: Dacher Keltner, Professor of Psychology, UC Berkeley and founding faculty director of the Greater Good Science Center at UC Berkeley The research highlighted in … Read more

How we feel someone else’s pain

A neuroscientist from UC San Deigo —V.S. Ramachandran— recently spoke with the Greater Good Science Center about the relationship between empathy and mirror neurons: “For example, pretend somebody pokes my left thumb with a needle. We know that the insular cortex fires cells and we experience a painful sensation. The agony of pain is probably … Read more

We are built to be kind

Greed is good. Competition is natural. War is inevitable. Whether in political theory or popular culture, human nature is often portrayed as selfish and power hungry. UC Berkeley psychologist Dacher Keltner challenges this notion of human nature and seeks to better understand why we evolved pro-social emotions like empathy, compassion and gratitude. We’ve all heard … Read more

Do spoilers really ruin stories?

Spoilers give away endings before stories begin and the conventional wisdom is that they diminish suspense and ruin a story, but here’s the twist… Research by UC San Diego psychologists find that spoilers make reading stories more enjoyable (Story spoilers don’t spoil stories). How they tested it: Participants in the study were given a series … Read more

She loves you, she loves you not

Whether in fiction or history, women have often gotten a bad rap for being fickle. But it may just be evolution. A landmark meta-analysis suggests that ovulating women have evolved to prefer mates who display ‘sexy traits’ (think muscular build, dominant behavior, symmetrical facial features). UCLA psychologist Martie Haselton, who is one of a handful … Read more